Field Notes

Lessons, stories, and insights from the field

Guide
1 min read

Build your integrated marketing strategy (AI tips included)

Want your team aligned and delivering more with less? Read our 10-step guide to building an integrated marketing strategy—with AI tips to boost productivity.

Marketing
Guide

How to choose an experimentation platform

We analyzed 127,000+ experiments across brands to show you how to evaluate platforms that tie experimentation directly to revenue, retention, and growth.

A/B TestingAIAnalyticsExperimentation
Guide
11 min read

The agentic AI experimentation report

We analyzed 900 companies and 47,000 agent interactions to find what works in AI experimentation. Here's how to scale programs without scaling headcount.

AIExperimentation

Creation

Our hottest takes on all things content.

Optimization

If web testing’s your game, we know the score.
Video
1 min read

What's next for Optimizely Opal and all things AI

Watch AI: See what's next for Optimizely Opal, including highly-specialized AI agents ranging from keyword research to end-to-end experimentation management.

AI
Video
1 min read

What's new in Optimizely Opal: February 2026

Get a sneak peek of the latest release from our Opal product team, including new agents, canvas improvements, enhanced user roles, and more.

AI
Video
2 min read

AI in B2B commerce: vision to execution in two episodes

Enjoy Optimizely's free two-part webinar for manufacturing & distribution leaders on how agentic AI is revolutionizing commerce. Watch now!

B2BCommerceAI
Video
1 min read

Why Opal is the most advanced AI platform for marketing

Dive into Optimizely's AI, Opal! Learn about context engineering, agents, workflows, and how Optimizely One leverages Gemini for enhanced marketing.

AI
Video
1 min read

Summer Series: Opal in Action

Join Optimizely’s Summer Series to see how Opal AI helps marketing leaders speed up campaigns, scale content, and run smarter experiments

AI
Video
1 min read

The agentic impact: How to 20x your output with Opal

Transform your marketing with Optimizely Opal. Leverage agentic AI to boost productivity by 20x, automate complex tasks, and free your team for strategic work

AIDataOpticonMarketingHow we optimizeProduct updates

Orchestration

Let’s keep things growing.
Article

How to choose a CMS in 2026 (no, it’s not about features)

When choosing a content management system (CMS) for your business, it’s easy to get caught up in the details. But don’t forget to take a step back and take a look at the bigger picture.

Content management
Article

The invisible tax: Your fragmented content system is costing you big bucks

Warning: Your CFO might not be happy about this one.

Content managementDigital experience platform
Article

Leaving Sitecore? How to migrate without carrying your old problems forward.

A simpler way to move forward

Content managementDevelopers
Article

5 mistakes that marketing teams make when introducing AI agents

The bottleneck has shifted. Most marketing teams are past asking whether to use AI agents — the new question on everyone's mind is why they're not working like they're supposed to. The answers are a whole lot less technical than you think.

MarketingAI

All others